Our team is familiar with the latest digital tools and market trends, which allow us to provide you with a complete range of services from business consulting to marketing operations. Full Cover Concealer Palette,Tri-Color Concealer Make Up ,Corrects Dark Circles Red Marks Scars& Softens Fine Lines,Highlight Contours Waterproof Long Lasting. We have developed many successful projects because we know how to effectively promote your business in China, according to the market, according to Chinese consumers. GMA is specialized in digital marketing in China. However, in China, you really need to be faster than others to get the market share as the pace of business is very fast and the environment is constantly evolving. This is the main argument that is attracting a lot of investors and entrepreneurs here. Thanks to the digitalization of society and the new marketing tools, China has a lot of booming industries and represents a huge market. How to conquer the Chinese male cosmetic market? Be up to date with the trends Their favorite products are facial cleansers and products to control the excess of sebum. That is what pushed young Chinese people to pay more attention to their skin. The term originated from the Chinese-exclusive social media app, Douyin, developed by ByteDance in 2016. They accept changes more easily than their parents and are curious about novelty. Douyin makeup encompasses a wide range of soft and enchanting styles that aim to achieve a doll-like appearance. The Chinese, especially urban youth, have thus been largely influenced by Westerners and have relatively changed their consumption habits. OEM Wholesale Beauty One-Headed Highlight Concealer Pen Nose Shadow Three-Dimensional Shadow Brightening Repair Face Shading Stick. With the economic development of China came its urbanization, its modernization. China (CNY ) Colombia (COP ) Comoros (KMF Fr) Congo - Brazzaville (XAF Fr). Chinese netizens, especially Millenials, are fighting for more inclusivity in makeup. Whether you’re preparing for the upcoming marathon of end-of-summer brunches or refreshing your makeup before the next meeting, these will have you covered. In December 2020, the hashtag #小男孩第一次见到男生化妆, which is #LittleBoyFirstSeeMenWearingMakeup was trendy after a little boy was surprised by a man wearing makeup on Omegle. The trend is not yet accepted in Chinese society. Some others are craving natural beauty and cruelty-free products.įor a long time, Chinese men could not tell their parents because of their faces. Most men are using light touches, concealers, and brows products to look better. In China, makeup is also a matter of men! Men & Makeup: Evolution of Chinese beauty standardsĪ lot of millennial Chinese boys are accepting makeup and wear it every day, from natural make-up to party more extravagant looks. With the increasing number of male consumers, the growth potential of the mainland skincare and cosmetics products market should not be underestimated. By comparison, the global average rate was 5.8%, to top RMB 1.9 billion in 2019. According to Euromonitor International’s estimates, the male skincare and cosmetics retail sales in China reached an annual growth of 13.5% during 2016-2019.
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